Brand 360 is a data-sharing model that facilitates data analytics service for franchise business models related to the hospitality sector. The key stakeholders in this model, brands/HSPs, LAN Service Providers (LSPs)/Tech Partners, and Property Owners are bound by a service-level agreement (SLA) that sets the benchmark for the service quality and operations management of the network that is expected to be delivered by the LSPs.

Brand 360 provides an isolated environment to view aggregated and rolled up data of entities below brand and LSP. Brand 360 enables the brands to set SLA thresholds for certain metrics and helps them gain quick insight into the network health and service quality of the properties managed by their LSPs.

Brand 360 Dashboard

The Brand 360 dashboard provides an overview of the associated tech partners (LSPs) or individual properties and summarizes the data operations management and service quality data of the property managed by the tech partners. The dashboard provides a centralized monitoring window exclusively for the brand to track the aggregate network data of the tech partners and assess their performance against some key metrics and compliance with service-level agreements (SLAs).

Note: Only the tech partners assigned with the role of Integrator can access and view the Brand 360 aggregate dashboard.

The brand can choose between the following view types:

• LSP: Allows a view of the tech partner's network data for the predefined metrics.
• Property: Allows a view of the network data of the properties managed by any tech partners in the brand.

Depending on the view type selection, corresponding data of LSPs or properties are displayed. The dashboard displays data for three key metrics: LSP Health or Property Health based on the P1 Incidents, Guest Experience, and Brand SSID Compliance. These metrics measure the level of service that is expected to be delivered by the LSP and property. The data on the dashboard is displayed based on the selection of date and time range filters. The top portion of the dashboard displays the following tiles:

• LSP Health: The LSP Health tile, which is available when the LSP view type is selected, displays the total number of P1 incidents that have occurred in the network across all the LSPs.
• Property Health: The Property Health tile, which is available when the Property view type is selected, displays the total number of P1 incidents that have occurred in the network across all the properties.
• Guest Experience: Displays the weighted average for the "guest experience" -related metrics across all LSPs or properties. The guest experience score is determined by calculating the average percentage of three metrics: Time to Connect, Connection Success, and Client Throughput.
• Brand SSID Compliance: Displays the percentage of the network properties that conforms to the SSID compliance rules.
  • Company standards may require specific naming conventions related to SSIDs too. The brand can set the regular expression to validate brand SSID compliance according to the specified standards. To set the regular expression, click the icon, enter SSID regular expression in the Compliance Rules sidebar and click Save.
    Note: Regular expressions (example: ^[a-zA-Z0-9]{5}_GUEST$ ) must be compatible with Java standards.

All of the three metrics have the following common elements in their respective tiles:

• Delta counter: Displays the difference in value compared to the previous time period indicating positive or negative change with respect to the metrics.
• Time-series graph: Displays the value of respective metrics over time. Pausing the cursor over the time-series graph at a particular cursor displays the value at that time and date.
• Selector arrow: The top three best performing and three underperforming LSPs or properties with respect to each metric are displayed. The selector arrow can be used to toggle the view to display the three best performers and the three underperformers. The selector arrow is available only if there are more than three LSPs or properties.

The brand can customize the SLA threshold for the metrics according to requirements. Every time a new SLA threshold is set, the values displayed on the table change simultaneously as the metrics that meet the updated SLA are considered for analytics. To customize the SLA, in the Service Level Agreements panel, move the slider to adjust the threshold value of each metric and click Apply.

The lower portion of the dashboard displays the data of LSP or property in a table. The dashboard table at the bottom displays more information about each brand, LSP, and property. The search field under each column head allows you to filter the data and narrow down the search results. Data that matches the search input is rendered in the table. The search field is case-sensitive.

Table 1. Brand 360 Dashboard Table Information of LSP View

Header Field	Description
LSP	Displays the name of the account that is associated with the brand account as a partner.
Property Count	Displays the number of properties managed by the LSPs.
P1 Incidents Count	Displays the number of critical-severity incidents that have occurred in the network.
Guest Experience	Displays the average percentage for the "guest experience"-related metrics for each LSP and property.
SSID Compliance	Displays the percentage of the network properties that conforms to the SSID compliance rules.
Devices Total	Displays the total number of devices in the network.

Table 2. Brand 360 Dashboard Table Information of Property View

Header Field	Description
Property	Displays the properties managed by the LSPs.
LSP	Displays the name of the account that is associated with the brand account as a partner.
P1 Incidents Count	Displays the number of critical-severity incidents that have occurred in the network.
Guest Experience	Displays the average percentage for the "guest experience"-related metrics for each LSP and property.
SSID Compliance	Displays the percentage of the network properties that conforms to the SSID compliance rules.
Devices Total	Displays the total number of devices in the network.